Peloton’s New Ad For Its Fitness Bikes Has Social Media Throwing Fits | TODAY

BEING MOCKED ON SOCIAL MEDIA, IT CHRONICLES A SLIM WOMAN’S CHRONICLES A SLIM WOMAN’S JOURNEY TO SLIM DOWN JOURNEY TO SLIM DOWN

>> YOU READY? >> YOU READY? >> A PELOTON >> A PELOTON >> AS THE CHRISTMAS SEASON SPINS >> AS THE CHRISTMAS SEASON SPINS INTO HIGH GEAR, A NEW AD FROM INTO HIGH GEAR, A NEW AD FROM PELOTON IS GOING VIRAL FOR ALL PELOTON IS GOING VIRAL FOR ALL THE WRONG REASONS THE WRONG REASONS FACING BACKLASH AFTER SENDING FACING BACKLASH AFTER SENDING SHOPPERS INTO A VICIOUS CYCLE

SHOPPERS INTO A VICIOUS CYCLE >> I’M NERVOUS BUT EXCITED >> I’M NERVOUS BUT EXCITED LET’S DO THIS LET’S DO THIS

>> THE AD RELEASED LATE LAST >> THE AD RELEASED LATE LAST MONTH FEATURES A FICTIONAL MONTH FEATURES A FICTIONAL WOMAN’S YEARLONG DIARY AFTER HER WOMAN’S YEARLONG DIARY AFTER HER PARTNER GAVE HER A PELOTON BIKE PARTNER GAVE HER A PELOTON BIKE THE SLIM WOMAN’S JOURNEY FILMING THE SLIM WOMAN’S JOURNEY FILMING HERSELF IN SELFIE MODE, PEDDLING HERSELF IN SELFIE MODE, PEDDLING FURIOUSLY ON THE PELOTON, FURIOUSLY ON THE PELOTON, INCLUDING 6:00 AM WAKE-UPS AND INCLUDING 6:00 A

M WAKE-UPS AND WORKOUTS FIVER DAYS IN A ROW, WORKOUTS FIVER DAYS IN A ROW, CONCLUDING AT THE END OF THE CONCLUDING AT THE END OF THE YEAR, WATCHING THE SELFIE DIARY YEAR, WATCHING THE SELFIE DIARY WITH HER PARTNER WITH HER PARTNER >> A YEAR AGO I DIDN’T REALIZE >> A YEAR AGO I DIDN’T REALIZE HOW MUCH THIS WOULD CHANGE ME HOW MUCH THIS WOULD CHANGE ME

>> CRITICISM AND MOCKERY OF THE >> CRITICISM AND MOCKERY OF THE AD REACHING A FEVER PITCH ON AD REACHING A FEVER PITCH ON SOCIAL MEDIA SOCIAL MEDIA NOTHING SAYS MAYBE YOU SHOULD NOTHING SAYS MAYBE YOU SHOULD LOSE A FEW POUNDS BY GIFTING A LOSE A FEW POUNDS BY GIFTING A LIFE PARTNER WITH A PELOTON LIFE PARTNER WITH A PELOTON A BLOG ABOUT THE 116 POUND A BLOG ABOUT THE 116 POUND WOMAN’S YEARLONG FITNESS JOURNEY WOMAN’S YEARLONG FITNESS JOURNEY TO BECOMING A 112 POUND WOMAN, TO BECOMING A 112 POUND WOMAN, WHO SAYS, I DIDN’T REALIZE HOW WHO SAYS, I DIDN’T REALIZE HOW MUCH THIS WOULD CHANGE ME

MUCH THIS WOULD CHANGE ME ONE WOMAN TWEETING HER OWN ONE WOMAN TWEETING HER OWN PARODY OF THE COMMERCIAL VIEWED PARODY OF THE COMMERCIAL VIEWED 2 MILLION TIMES 2 MILLION TIMES >> ARE YOU SURPRISED I AM, MY >> ARE YOU SURPRISED I AM, MY MARRIAGE IS STILL IN TACT MARRIAGE IS STILL IN TACT

LET’S GET ON THE BIKE LET’S GET ON THE BIKE >> NBC NEWS REACHED OUT TO >> NBC NEWS REACHED OUT TO PELOTON FOR COMMENT, BUT WE DID PELOTON FOR COMMENT, BUT WE DID NOT HEAR BACK NOT HEAR BACK WE SHOULD ALSO MENTION THAT OUR WE SHOULD ALSO MENTION THAT OUR PARENT COMPANY COMCAST IS AN PARENT COMPANY COMCAST IS AN INVESTOR IN PELOTON

INVESTOR IN PELOTON >> DOES THAT MEAN WE CAN’T HATE >> DOES THAT MEAN WE CAN’T HATE ON THE AD ON THE AD >> I DON’T KNOW >> I DON’T KNOW

THERE ARE THOSE ICONIC CHRISTMAS THERE ARE THOSE ICONIC CHRISTMAS ADS ADS >> I DON’T KNOW, IT SEEMS LIKE >> I DON’T KNOW, IT SEEMS LIKE PELOTON KNOWS THEIR AUDIENCE PELOTON KNOWS THEIR AUDIENCE PRETTY WELL PRETTY WELL EVERY TIME I SEE ONE OF THOSE EVERY TIME I SEE ONE OF THOSE CLASSES, YOU KNOW

CLASSES, YOU KNOW >> WHY DOES IT GET UNDER >> WHY DOES IT GET UNDER PEOPLE’S SKIN PEOPLE’S SKIN I THINK IT’S BECAUSE FOR ME SHE I THINK IT’S BECAUSE FOR ME SHE JUST SEEMS SORT OF NEEDY AND JUST SEEMS SORT OF NEEDY AND HELPLESS, OH, I DON’T KNOW IF I HELPLESS, OH, I DON’T KNOW IF I CAN GET ON THIS BIKE CAN GET ON THIS BIKE

I’M 115 I’M 115 >> IT’S A LOOK OF FEAR >> IT’S A LOOK OF FEAR >> MY HUSBAND, DO YOU SEE MY >> MY HUSBAND, DO YOU SEE MY JOURNEY, DID I DO GOOD, DADDY

JOURNEY, DID I DO GOOD, DADDY >> ARE WE REVERSE BODY SHAMING >> ARE WE REVERSE BODY SHAMING >> WE’RE NOT